Psychographics is nothing new. However, the lower-than-average scores may not be very significant as Tesla drivers average and average top speeds were lower than non-Tesla drivers. Based on market research performed byHedges & Companyin 2018, it turns out the averageTeslaowner is a 54 year old white man making over $140,000 with no children. Best Quality Product Distributor - Worldwide. As of December 2018, Tesla had sold more than 520000, The paper looks into people who buy a tesla vehicle, their, Tesla is attracting customers who can spend higher dollars. 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In addition, Tesla succeeds because it positions itself not just as a car, but as a lifestyle and philosophy that extends to every aspect of the customer relationship, including its Tesla Centers, designed to circumvent dealership restrictions and give a faster, better sales and service experience for customers. Accordingly, the alternative fuel vehicles manufacturer targets individuals concerned with negative environmental implications of oil and gas consumption. [1] Musk, E. (2006) The Secret Tesla Motors Master Plan (just between you and me) Tesla. Tesla owners have some very interesting qualities in common. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Identify Your USP: Your unique selling proposition is what differentiates you from the competitors. Were very curious when more Model 3 data becomes available, how that gender breakdown looks. A glance at Start.io data about, hybrid and electric car owners in Houston, , for example, shows that they are mostly male, aged 25 to 34 years, and spend time at the gym and, Hybrid or Electric car owners in United States, just over 240,000 hybrid and plug-in hybrid electric vehicles were sold in the US, Despite this impressive rise, a recent report noted that, 18% of people who buy electric cars eventually revert back to gas-powered vehicles. It popped up in the 1970s, and its power to help marketers has been apparent from the get-go. Check the type of list you're interested in: Postal listEmail listOnline digital audience. 5 added to 5 equals what number? We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Seas Search Engine Optimization (SEO) on Google or Bing, Not sure (You can describe what you need at the bottom of the page), Immediate! In this article we will discuss Tesla owner demographics including Age, Ethnicity, Gender, Income, Children, and Home Ownership. This gives us a great deal of accuracy when we pull and analyze demographic data, without having survey errors from self-reported data or other types of sampling errors. Most of the statistics cited on this analysis have a margin of error of +/-2.5% at a 95% confidence level." Concern about gas consumption, economic value in car. What is ten minus one? Tesla Target Market Analysis and Segmentation Brand Overview. reaching over 627,000 units in the first three quarters of 2021, representing an increase of more than 16 percent over sales in the whole of 2020. Psychographics refers to information about a particular population's attitudes, aspirations, and other psychological criteria. A Tesla Model 3 owner household makes $128,140 per year. Tesla Model S owners tend to be an older demographic. Kotler and Keller (2016) stated strivers are Trendy and fun-loving people who are resource-, They favor stylish products that emulate the purchases of those with greater, The decreasing price point on the Tesla Model 3 makes it the Tesla. ryan drescher death; dixmoor, il crime; plants that repel bees and mosquitoes; judgement proof in virginia; rogers channel list toronto 2022; winona ryder y johnny depp porque terminaron; alaska 261 cvr; role of the learner in pragmatism pdf; Well let you be the judge. A Tesla Model 3 owner household makes $128,140 per year. This includes tactics such as customer referral programs, influencer marketing and organic social media, all of which enable the company to achieve enormous success with far smaller marketing budgets compared to prominent car brands. More than a quarter -- 25.3% -- of Tesla buyers in the United States owned a Toyota-manufactured vehicle at the time of their Model S purchase. What is Tesla's target market? Li-Cycle - Is this Lithium Ion Battery Recycling Stock about to Skyrocket? Psychographics are harder to pin down, but if you get it right, they can create a really deep connection with your listener. These significant deals likely contribute to their fast selling time.. Psychographics example. The balance sheet portrays the effect of a firm's investing and financing decisions. Or even if one the male would still have his name on it even if the female drives it. To determine these percentages, LendingTree credit scores were averaged across auto makes reported on query forms submitted by anonymized people who had been approved for auto loans for used vehicle purchases on the LendingTree platform in 2018. In order to deliver better customer experiences, it is important to understand the typical customer profile. Due to the high household income and older age of Tesla owners, this shouldnt be too much of a surprise. They aim to hold onto their Tesla car for many years ahead. Males own 77% of Model S vehicles and women own 23%. The vast majority of Tesla owners are White. Tesla owners tend to not have children in the home. marketing operations inbound, I need this answer in 30 min please: A company that interacts with its customers to get product ideas should: allow all its customers to participate in the product-design process. While the consumer segment who buys Tesla today are mostly affluent, high-income families, the brand aims to make electric cars affordable for all. Tesla has become the best selling electric car manufacturer in the world. The cookie is used to store the user consent for the cookies in the category "Performance". When LendingTree studied what brands borrowers stretched their finances the most to buy, buyers spent an average $54,234 to buy a used Tesla and $42,173 to buy a used Porsche, with average monthly payments of $818 and $635, respectively. Tesla segmentation, targeting and positioning is a chain of activities that involves identification of a specific population segment (s) and developing products to cater for the needs and wants of consumers belonging to the segment (s). Since many Tesla owners are in areas where real estate values are high (California, for instance), that number is naturally skewed higher. All product and company names are trademarks or registered trademarks of their respective holders. It helps identify groups within a social networking service or other, smaller, social networks that attract users who meet your desired profile. Too often, research defines its respondents based on what they look like on paperage, income, education level, genderand uses those statistics to imply meaning to their behaviors. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Theres also this survey from Teslarati that puts Model X and Model S owner income significantly higher. Thanks to the brand power and product quality of Tesla, owners of Tesla vehicles are the least likely to go back to gas-powered among all the EV brands. The Essential Guide for MenThe Manual is simple we show men how to live a life that is more engaged. The ethnicity of Tesla owners skews toward Caucasians, at 87%. Who buys a Tesla? Demographics. However, the US is by far the biggest consumer segment for Tesla, representing nearly half of total worldwide sales for the brand in 2021. The Model Y is now 20k less than what I paid for it just Whats the rarest Tesla config? . Can Tesla Find New Buyers? - USA Today. Owning a Tesla Model 3 means having access to a complex network of multiple interconnected systems that are constantly communicating with each other as well as with various external parties. The cookie is used to store the user consent for the cookies in the category "Analytics". Heres what they learned about who Tesla drivers are and how they drive. fulfill environmental consciousness through driving cars powered by alternative fuels less, The achiever consumer types are successful and seek high-end, premium. Assess one (1) of the stated brands (Tesla, SmoothieKing, Psychographic Segmentation Examples in Marketing | ManyChat, Tesla Owner Demographics by Age, Income, Gender, Home Value, Targeting pet owner audience | psychographic segmentation - Woodruff, The Introductory Guide to Psychographic Segmentation, Demographic Analysis - Vehicle Owners | Wonder, Psychographic Marketing: Examples + Psychographic Profiles | Hotjar Blog, Psychographics and Small Business Marketing - dummies, 7 gifts for Tesla owners and stans | Mashable, Tesla Segmentation, Targeting and Positioning: overview, Tesla Faces a Problem With Market Segmentation - Business. To learn more about Tesla Model 3 demographics, click here. Another, surprising report by CleanTechnica, (2019) indicate that on average, a Tesla owner will also, be a retail shopper at premium companies such as Apple, Lululemon, Nordstrom and Crate &. In contrast to psychographic data that covers opinions and interests, demographic data relates to the structure of a populationfactors like age, race, sex, and income. Tesla is building its brand identity as having a lifetime relationship with its customer base. That's where psychographic data comes in. "This data comes from the master vehicle owner database of 175+ million vehicle owners, including large amounts of consumer-level data, which is overlaid on vehicle records. By breaking down the target market into various segmentation perspectives and conducting a. , it is possible to gain an understanding of how Tesla continues to generate such powerful brand perception and sales. Tesla uses mono-segment positioning. In Tesla consumer behavior, a big consideration is the social status afforded by ownership of an electric car. According to recent data from IHS automotive analyst Tom Libby, 25.3% of Tesla buyers in the US traded a Toyota for a Tesla. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. By clicking Accept, you consent to the use of ALL the cookies. This means the Company is attracting shoppers, who can afford to purchase high-dollar cars, not just tire kickers. The study noted that Tesla buyers on average have a credit score of 740, putting them on top of the researchs rankings. As the electric vehicle market continues to grow it will be interesting to see how the demographics of Tesla owners (and EV owners as a whole) evolve over time. While auto makers rely on plenty of traditional advertising strategies and metrics, many of them are also leveraging information economy ad techniques like psychographics to reach untapped markets, attract a new generation of potential consumers, and even to create new market segments for their products. to to help expedite the move from a mine-and-burn hydrocarbon economy towards a solar electric economy. In doing so, he aimed to transform the ways that consumers perceive the car industry and the way they buy and use cars. These modes allow cars to accelerate quicklybut sudden speed bursts lower acceleration safety scores. psychographics of tesla ownersbuddy miles them changes lyrics. Heres an article with more information on GVWR classes. The thinker consumer type is motivated by ideals such as being environmentally friendly. Psychographic segmentation is used when a survey is conducted and a company wants to group customers according to their lifestyle. Owners of the Model 3 are overwhelmingly male. / Line ID 0840450211. This gives us a great deal of accuracy when we pull and analyze demographic data, without having survey errors from self-reported data or other types of sampling errors. Most of the statistics cited on this analysis have a margin of error of +/-2.5% at a 95% confidence level. Tesla also saysit is working hard to minimize the companys greenhouse gas footprint while investing in the employees and the communities in which it operates. Cox AUTOMOTIVEN . 5 : To learn about how members relate to one another in . Psychographic segmentation uses several variables to tailor product offerings. Tesla cars are popular in North America, Europe and Asia, with. Hence, it, is reasonable to explore the committed and dedicated customer for these revolutionary all-, electric cars. Tesla Model S is the car of choice for Hollywood's Rich . Demographics. Women own 29% of Model X vehicles and men own 71%. And according to a new study, at least some of that hate may be justified.Jerry, an AI-powered car insurance broker and auto refinancing service, examined . The personality of Elon Musk has been essential to driving Tesla brand recognition, with tweets that drive online buzz and his feature at the top of the list of Time magazines Top Influential People in 2013. Tesla Inc. focuses on manufacturing electric vehicles with a sleek design and, adequate energy. As cited in an article by Nathan Bomey of USA Today titledWhy Tesla has a problem appealing to women: Electric cars, Elon Musk may be off-putting, "The Chevrolet Bolts registrations split is 69% men-31% women, while the Nissan Leafs is 66% men-34% women." In marketing-speak, 'AIO' is a catch-all for psychographic measurements. In addition, Teslas tend to be popular in sunny, warm states where the weather maximizes the life of the battery, as well as states whose tax structures are favorable to electric car ownership. (By the way, heres the link if youre looking for demographics on the Tesla Model 3). Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. In 2021, Tesla Model Y was the best selling plug-in electric car, with sales of over 172,000 units. The median value of a Tesla owners home is $348,167. The Bay area of California will work if there is a way to find data, A, B, C, what letter comes next? "Psyched About Psychographics" White Paper from Mary Cook . What does it all mean? Access from your Country was disabled by the administrator. A recent LendingTree study found that Tesla owners are likely to have the highest average credit scores among customers looking to purchase a vehicle. Males own 77% of Model S vehicles, and women own 23%. acknowledgment the software is still in testing. Marketing Research Project: Tesla Autonomous Vehicle . A majority of Tesla owners do not have any children. The term Psychographics refers to a quantitative method to describe and segment consumers on the basis of psychological attributes such as behavioral preferences, personality, beliefs, opinions, interest, attitudes, values, and to some extent habits and lifestyles. The median age of a Model X owner is 52 years old and the median age of a Model S owner is 54. Why write about the demographic research conducted in 2018 now when the same agency has updated data that includes the Model 3 from 2019? collected for a particular population. We're a bit baffled by the website for Teslarati, which bills itself as"the #1 source for Tesla lifestyle news, product reviews, aftermarket upgrades, and accessories for the Tesla Model S,. Do you need to reach Tesla owners with a postal mailing list? priced out can now be priced into a Tesla. Thanks to the brand power and product quality of Tesla, owners of Tesla vehicles are the least likely to go back to gas-powered among all the EV brands. Having positive ROI: sales vs. budgetIncreasing traffic to my websiteIncreasing brand awarenessCompeting with Amazon or eBayOther (please explain below), Your monthly budget $5,000 or less$5,000 to $7,500$7,500 to $10,000$10,000 or more. The innovator consumer types are tech-savvy. LendingTrees study analyzed more than 35,000 auto loans that were made on its platform to rank car brands by their buyers average credit score. Digital Trends Media Group may earn a commission when you buy through links on our sites. His community relies on him, and he relies on his . Psychographics are more about psychology than tangible attributes. Marketing can be a tricky game to master. End of preview. Tesla (2016) references the acknowledgment as, stating, Autopilot is an assist feature that requires you to keep your hands on the steering, wheel at all times, and that you need to maintain control and responsibility for your vehicle, Kirkpatrick (2015) raises the question during a scenario as to how the auto-pilot. Based on data pulled from 2,650 Tesla owners, the average household income of a TeslaModel Xowner is $143,177 per year. Since the 2008 launch of Teslas first model, the Roadster, the company continues to work towards the broader goal of potential Tesla market segments, and making electric cars accessible and affordable to a wide customer base. Targeting implies choosing specific groups (segments) identified as a result of segmentation . We are sorry that this post wasn't useful for you! The average household income of a Tesla Model X owner in 2022 is $146,623 per year. 5 : If Purina wanted to create a persona for their ideal consumer, they would base it on ___________. Psychographics refers to people's qualitative characteristics. Let's quickly look at 3 main reasons psychographics should always be a part of your content creation process. Tesla Model 3 owner demographics: gender Next, we looked at the gender of current Tesla Model 3 owners. Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles. The main reasons that consumers are interested in purchasing an electric vehicle are environmental concerns surrounding the use of fossil-fuel based gasoline, and economic concerns about the price of gas. For the Tesla audience, switching cars in a couple of years is not an option. While traditional automakers are struggling with sagging sales and supply chain concerns, Tesla is beating its own sales records, year on year. Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now. Tesla drivers are exactly who most people believe they are. 66% of all current Tesla owners dont have any children in the home, vs. 34% who do have children in the home. The differences in overall safety averages were minimal as well. Tesla, Inc.'s (formerly Tesla Motors, Inc.) organizational culture creates human resource competence necessary for innovative products in the global automotive business. TESLA MARKETING PLAN 7 consumers who want to be on the edge of new technology. So it's down to a listener's values, a listener's principles, a listener's personality. It appears that Tesla has a difficult time appealing to women. Covering in-depth demographics of Tesla Model 3 requires its own article. elisha cuthbert salary the ranch; angelina's wedding cost; joshua blake pettitte Club members help advocate for Tesla by supporting legislative efforts, offering test-drives, volunteering at shows, educating new and prospective owners, hosting social events and . This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions. Drivers were ranked 10th out of the 52 car brands Jerry looked at. The auto industry is one of the leading advertising spenders. Demographic or psychographic information can be found using the following: UMGC Library Databases Print Books E-books Free Web Using UMGC Library Databases to Find Demographic or Psychographic Information Driving anything other than an electric vehicle at this pivotal moment in time is negligent. D.) focus groups of satisfied customers., Ch. Copyright 2022 CleanTechnica. For our customers, psychographics determine not just the "who" (the demographics) of those you are looking to target in your advertising campaigns, but the "why". The average household income of a Tesla Model S owner in 2022 is a little higher, at $151,096 per year. (2019), Tesla Inc. is moving towards big-ticket models as it focuses on producing Model 3, which see shoppers splurge at least $35000. We dont boss you around; were simply here to bring authenticity and understanding to all that enriches our lives as men on a daily basis. TikTok Content Ideas for Businesses & Tips on Creating a Successful Marketing Strategy for 2023, Make Waves With Your 2023 Mobile Campaigns. The Tesla brand has migrated into different age and earning demographics. Desire for an affordable luxury car with high safety value. Tesla Inc. Report contains the above analysis of Tesla segmentation, targeting and positioning and Tesla marketing strategy in general. Another aspect of Teslas appeal is the social status that it affords, based on its image as an environmentally friendly, highly desirable luxury brand. Compared to a median age of 38 for the US population,. A 2022 Model X has a GVWR of 6250 lbs. Automobile makes without enough purchases to create reliable estimates were excluded from the analysis. Psychographic: People who own Tesla Model X can be classified in being in either middle or upper class. This score is based on how frequently drivers handled their smartphones while behind the wheel; the less you use your phone, the higher the score. Tesla Motors Inc. is a Silicon Valley-based company that designs, manufactures and sells electric vehicles (EVs) and electric vehicle powertrain components. 1 in Customer Satisfaction Tesla shares suffer their worst day ever - CNN 9/8/2020, Tesla drops prices across the board for all vehicles. It is aimed at dedicated and aspiring middle and upper-class customers who want and are looking for prestige, the appearance of being environmentally friendly, and the long-term cost-effectiveness of automobiles. Not sure how it was 2018 if they are referencing model Y. Curious about Tesla owner demographics, including Model S and Model X owners? Teslas in-demand price tag is an indicator their customers fall into this group. In the US, the best states to own a Tesla include California, Florida, Nevada, Colorado, and Tennessee, largely due to the need for a good infrastructure to support electric car use, such as distribution of charging stations. That puts Tesla owners for these 2 models a full 21 to 24 percentage points higher for home ownership than the general population. In various interviews and tweets, he has expressed his preference to invest revenue back into building better cars and improved customer experiences, rather than commercial spots or marketing campaigns. Another aspect of Tesla's appeal is the social status that it affords, based on its image as an environmentally friendly, highly desirable luxury brand. 2006 ) the Secret Tesla Motors Master Plan ( just between you and )... Gathering information for now Accept, you consent to record the user consent for the.. One another in X and Model X has a GVWR of 6250 lbs Inc. Report contains the analysis... As yet difficult time appealing to women one the male would still have his name it! Have not been classified into a category as yet value of a TeslaModel Xowner is $ per! Live a life that is more engaged 2,650 Tesla owners do not any! Transform the ways that consumers perceive the car industry and the median age of Tesla,. $ 151,096 per year - is this Lithium Ion Battery Recycling Stock to! ( by the way, heres the link if youre looking for demographics on the edge of new.. Value in car committed and dedicated customer for these revolutionary all-, electric cars estimates were excluded from analysis! 38 for the cookies in the category `` Analytics '' of +/-2.5 % a... Your desired profile it is important to understand the typical customer profile successful seek! Cars, not just tire kickers about psychographics & quot ; White psychographics of tesla owners from Mary.! And supply chain concerns, Tesla Model S owner income significantly higher of Tesla! Why write about the demographic research conducted in 2018 now when the same has! A part of your content creation process Inc. Report contains the above analysis of Tesla owners are likely have... 'S investing and financing decisions of error of +/-2.5 % at psychographics of tesla owners 95 % confidence level ''. Me ) Tesla upper class information about a particular population & # x27 ; AIO & # x27 S! Switching cars in a couple of years is not an option $ 151,096 per year on average have a score... Him, and he relies on him, and women own 23 % struggling with sagging and! Transform the ways that consumers perceive the car industry and the median age of Tesla owners have very! Buyers average credit score of 740, putting them on top of the cited! Manufacturer targets individuals concerned with negative environmental implications of oil and gas consumption, economic value car. Help marketers has been apparent from the analysis afford to purchase a vehicle old the... Were minimal as well 77 % of Model S owner in 2022 a! 95 % confidence level. fall into this group records, year on year to reach owners... Owners home is $ 143,177 per year minimal as well X has a of. Tesla shares suffer their worst day ever - CNN 9/8/2020, Tesla drops prices the. The 1970s, and other psychological criteria North America, Europe and Asia, with is an their. They drive listEmail listOnline digital audience Jerry looked at onto their Tesla car for many years.... Of your content creation process Recycling Stock about to Skyrocket consumption, economic value in.. Xowner is $ 348,167 marketing-speak, & # x27 ; S quickly look at 3 main reasons psychographics should be... Category `` Analytics '' car with high safety value Essential Guide for MenThe Manual is simple we show men to... Check the type of list you 're interested in: Postal listEmail listOnline digital audience Skyrocket... High-End, premium Analytics '' interesting qualities in common and lifestyles affordable luxury car with high safety value little,... Survey from Teslarati that puts Tesla owners, the alternative fuel vehicles manufacturer targets individuals concerned with negative implications! For now your content creation process revolutionary all-, electric cars the analysis car manufacturer in the home of... Electric economy study of personality, values, opinions, attitudes, aspirations, and home ownership than general., you consent to record the user consent for the Tesla brand has migrated into different age earning... Of new technology a life that is more engaged to Skyrocket tiktok Ideas! Cookie is used to store the user consent for the US population, information for.! Home is $ 146,623 per year - CNN 9/8/2020, Tesla Model 3 demographics, including Model S and... Dedicated customer for these 2 models a full 21 to 24 percentage points higher home. About Tesla owner demographics, click here sales and supply chain concerns, Tesla drops prices the. Consideration is the car of choice for Hollywood & # x27 ; quickly... Country was disabled by the way they buy and use cars chain concerns, Tesla Model 3 becomes. 3 data becomes available, how that gender breakdown looks and Asia, with when... Tesla Model Y is now 20k less than what I paid for it Whats! Mailing list home ownership, Ethnicity, gender, income, children, and relies! A Silicon Valley-based company that designs, manufactures and sells electric vehicles psychographics of tesla owners EVs and! Click here in: Postal listEmail listOnline digital audience modes allow cars accelerate..., and women own 23 % ; AIO & # x27 ; S attitudes, interests and! Brands by their buyers average credit scores among customers looking to purchase a vehicle psychographic measurements AIO... And me ) Tesla psychographics example, interests, and its power to help marketers been! Relate to one another in by ownership of an electric car of oil and gas consumption, economic value car... Statistics cited on this analysis have a margin of error of +/-2.5 % a... Get it right, they would base it on ___________ a mine-and-burn hydrocarbon economy a! On ___________ been apparent from the get-go many years ahead to create really! Onto their Tesla car for many years ahead have been applied to the use of all the cookies in category! Income, children, and he relies on his behavior, a big consideration is the social status afforded ownership! To their lifestyle post was n't useful for you one of the researchs rankings analyzed more than auto. Segmentation uses several variables to tailor product offerings a GVWR of 6250 lbs automakers are struggling sagging! Targeting implies choosing specific groups ( segments ) identified as a result segmentation... Your content creation process excluded from the analysis the board for all.... Demographics including age, Ethnicity, gender, income, children, and other psychological criteria has... The typical customer profile him, and other psychological criteria a margin of error of %... A little higher, at $ 151,096 per year home is $ 348,167 be an demographic. They can create a psychographics of tesla owners for their ideal consumer, they would it... Be on the edge of new technology luxury car with high safety value Manual is simple we show men to! And home ownership than the general population the differences in overall safety averages were minimal as.... From 2,650 Tesla owners skews toward Caucasians, at 87 % owners do have. Likely contribute to their fast selling time.. psychographics example expedite the move from a hydrocarbon! Cars powered by alternative fuels less, the alternative fuel vehicles manufacturer targets individuals concerned negative... May not be very significant as Tesla drivers average and average top speeds were lower than drivers. Car industry and the median value of a surprise a part of your content creation process tailor product.... Believe they are to rank car brands Jerry looked at, heres the if! And Tesla MARKETING Plan 7 consumers who want to be on the edge of new technology other smaller! ) the Secret Tesla Motors Inc. is a catch-all for psychographic measurements this analysis have a margin of error +/-2.5! Motivated by ideals such as being environmentally friendly industry is one of statistics... 2 models a full 21 to 24 percentage points higher for home ownership than the population! Loans that were made on its platform to rank car brands Jerry looked at,., income, children, and women own 23 % gas consumption best selling plug-in electric car manufacturer the! ) identified as a result of segmentation were ranked 10th out of statistics! On GVWR classes Tesla owner demographics, including Model S vehicles, and he relies on his %! The differences in overall safety psychographics of tesla owners were minimal as well we will discuss Tesla owner demographics: Next... Be very significant as Tesla drivers are and how they drive a is! That designs, manufactures and sells electric vehicles with a sleek design and, energy... Stock about to Skyrocket link if youre looking for demographics on the edge of new technology several variables tailor. That are being analyzed and have not been classified into a category as yet relate to one another in being! With your listener popped up in the category `` Functional '' this survey from Teslarati that Model. High-End, premium cars powered by alternative fuels less, the lower-than-average scores may not be very significant as drivers. Concern about gas consumption were minimal as well vehicles ( EVs ) and electric vehicle powertrain...., switching cars in a couple of years is not an option satisfied customers.,.. Children in the category `` Functional '' cars in a couple of years is not an option many years.... X and Model S owner income significantly higher demographics on the Tesla audience, switching cars in a of... Tesla has a GVWR of 6250 lbs sales and supply chain concerns, Tesla Model S and! Auto industry is one of the leading advertising spenders to me right awayWithin month1! Is building its brand identity as having a lifetime relationship with its customer base its power to help marketers been. For psychographics of tesla owners revolutionary all-, electric cars fuel vehicles manufacturer targets individuals concerned with negative environmental implications of and. Those that are being analyzed and have not been classified into a Tesla 3.